Hi! I am Arno, UX Strategist from Rotterdam. I help organisations connect with their audiences by optimizing digital touchpoints. 
Via collaborative research, work-shops & prototypes we reduce clicks and establish smiles.

I currently work with Achmea (for Sogeti)
to improve pensions for general practitioners.

Design Projects Overview
Visual Design Portfolio

Data Driven Mobility Dashboard for Gemeente Eindhoven




A Digital Twin
for Gasunie

UX Prototyping (2021)

In 2021 Mustafa and I serviced Gasunie to envision the possibilities of a digital twin of their dutch gas network. The prototype we developed bundles sensory data from Gasunie's network with data sources within their IT landscape. By so, it enables data driven decision making regarding daily operations, predictive maintenance to futuristic implementation of the network (hydrogen, industrial heat, etc.). Winner Gasunie Innovation Challenge 2021.


The city of Eindhoven has many different data sources to rely its urban mobility policy on. With the increase of E-mobility players, the available data increases daily. In order to map out an overview and the reliability of the sources to be able to implement solid data-driven government policy, Mustafa Akpolat and I were asked to organize a series of Design Thinking workshops in which the two municipal departments 'Mobility' and 'Geo & Data' work together on the realization of the Mobility Dashboard.

At the end of the project, we delivered an optimized dashboard prototype that will be realized within the municipality. And above all, the two departments learn to work together on digital information products.

Design Thinking Workshops & App Prototyping (2020)





Social Intranet for
GLS Logistics

UX Design (2020)

UX Design of GLS Intranet for Finance, Administra-
tion, Freight OPS, HR, IT, Customer Service and more.
Functions as a centralized single-source-of-truth
from business policies, documentation, reports, etc to
a user centered information dashboard for all employ-
ees & departments.  



Private Jet Booking
App for Global Jet

Design Lead (2019)


In 2019 I was asked to lead a UX design project for GlobalJet. This company provides the worldwide management of more than 60 private jets, relieving jet owners of maintenance, certification, logistics, chartering, etc. In order to meet the wishes of their younger customers, I was asked to develop a prototype of a booking app in a two-week project with which customers can book their flights themselves.

I conducted a series of workshops at the Luxembourg headquarters with GlobalJet's board and department heads to gain insight into internal consensus on how the app works. After 5 intensive days, the user flows and prototypes were agreed on Friday evening. In de 2nd week we worked on the development of the high-fidelity prototype, which could be tested by departments and customers for user feedback.


Redesign Digital Landscape for Dordrechts Museum

Visual UI Design (2015)


UX Strategy & Mobile App Design for Gemeente Gouda

Due to a organisational merger of the Dordrechts Museum with Huis Van Gijn and the Regional Archieve of Dordecht, Hoppinger was asked to propose a pitch on how to merge the online visability of the organisations. We proposed to develop a unified web builder by which the individual institutions can tell their unique stories withour losing their shared roots. 

Additionaly, we proposed to setup a 4rd institution we called Het Verborgen Museum; an online platform for the institutions to collaborate on art and historic stories that overarch the individual institutions. Pitch Won!


To celebrate the 750th birthday of the city of Gouda, I was invited by Brand Urban Agency to develop the online strategy and UX design for the app Goudse Geheimen (Gouda's Secrets).

With this app the citizens of Gouda can contribute hidden stories related to the cities locations and share them with other citizens and Gouda's visitors. Geo location ensures the app notifies users as they enter a locations hidden story and discover the cities rich history. 

UX Strategy & Design (2018) 






Farmers Dashboard for Kverneland / Kubota

In the spring of 2021 i was asked to help Kverneland / Kubota prototype an application that empower farmers to optimize their productivity in a cost effective and sustainable manner. Kverneland / Kubota is a Norwegian Japanse manufacturer of agricultural machinery looking for innovative ways to service their clientele.

Together with the clients team we developed a dashboard prototype that combines machinery sensor data with GPS (exact machinery location), satellite information (moisture detection, insect infestations, plant health, etc.) & weather data to accurately seed, spray and spread without overlap.  

Prototyping (2021)


Platform for
Gibson Europe

To better help users find their ideal guitar in the wide
and deep offering, Gibson Europe asked me to
develop new user flows and landing pages for their
European e-commerce platform. Many potential
customers visited the Gibson website, but switched
to another platform to actually buys their products.
I have designed a content block system that enables
Gibson to tell the unique story per product and to
take visitors into the rich history of the brand and its
products. By applying Cialdini principles (the kind ones

😉 ) to the user flows and the page layouts, we see an
increase in conversion.

I have also enriched the existing Gibson corporate
identity with typographic and visual elements,
bringing Gibson's brand identity back to the center of
time. Some of these elements have been taken over
in Gibson's US webshop. 

UX Strategy & Design (2018) 


Platform Redesign for Adesa / KAR

Design Lead (2019 - 2021)

KAR services 60% car brands active in the US market, by offering solutions to remarket their ex-lease car fleets. To prepare their platforms to hit the EU market, KAR asked me to redesign their applications UX. By organising a series of workshops with stakeholders, we collaboratively improved existing users flows from multiple user perspectives. To validate our assumptions we tested and improved our prototypes.

This led to the design of 7 applications to service managers, clients and business partners of KAR Adesa, ranging from AI vehicle damage inspectors, shipping marketplaces to geo-fenced auction lots and automating the vehicle bidding processes.



Mobile Acquisition
App for Friesland

UX Design (2015)

To help Friesland Campina sales department calcu-
late the benefits of using its products by possible
clients, I designed a tablet app that enables Sales
to make offline calculations at the premisses of the
client. By entering current and expected coffee and
chocolate product usage in the future, the app calcu-
lates ideal machinery/product configurations. 



UX Research (Qualitative)
Stakeholder Interviews
Design Thinking Workshops
Brand Sprints
Business & Competive Analysis
Concept Development
Interaction Design
Visual UI Design


UX & Product Roadmaps
Usability- & Testing Reports
User Personas
Customer Journey Maps
Information Architecture
User Flows
Low- & High Fidelity Prototypes
Interactive Wireframes
Visual Mock-ups
Design Systems  & Style Guides


Arno Hartensveld
+31 (0)6 246 44 335


Imagery Credits